Minister of Tourism and Creative Economy Supports PT TWC's Twin World Heritage Program

The Ministry of Tourism and Creative Economy (Kemenparekraf) of the Republic of Indonesia appreciates the Twin World Heritage program initiated by PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko (Persero) to introduce cultural heritage-based tourist destinations in Indonesia to the international market.

Twin World Heritage is a step to introduce and increase awareness of destinations in Indonesia in the eyes of the world. This was said directly by the Minister of Tourism and Creative Economy Sandiaga Uno during a visit to Yogyakarta.

"We encourage PT TWC's steps to introduce cultural heritage-based tourist destinations in Yogyakarta and Central Java through the Twin World Heritage program initiated and executed by PT TWC," said Sandiaga during a meeting with PT TWC President Director Edy Setijono at the Borobudur Authority Agency office, Yogyakarta, Monday (26/4/2021).

PT TWC itself has been implementing the Twin World Heritage program since 2017. Some destinations that have been included in this program include Taj Mahal-Prambanan, Borobudur-Angkor Wat, Borobudur-Monastry Batalha, Portugal.

"While some are still in the exploration stage, such as Borobudur with Český Krumlov in the Czech Republic and Borobudur with Machu Picchu Peru," added Edy Setijono.

Twin World Heritage will target several agendas, such as cooperation to increase visitors to each destination (market share), promotional cooperation especially for digital marketing, cooperation in exchanging and sharing human resources and joint exhibitions in each destination.

"We want to align cultural heritage destinations in Indonesia with some of the world's leading destinations. We consider this very effective in targeting the existing target market, namely cultural heritage lovers, to be able to visit Indonesian cultural heritage destinations, such as Borobudur and Prambanan," continued Edy Setijono.

Meanwhile, Sandiaga Uno said he would continue to synergize with PT TWC, especially to develop tourist destinations managed by PT TWC. "We just got a direct mandate from the President to promote Prambanan in events and promotions," he continued.