TWC Collaborates with Batu City Government to Develop Tourism and Creative Economy in Tourist Destinations
PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko (TWC) which is currently transforming into Indonesia Cultural & Heritage Management continues to strive to develop Tourism and Creative Economy by collaborating with various parties and stakeholders. This time, TWC is collaborating with the Batu City Government to jointly improve the quality of products, services, tourism industry resources and marketing synergies, in order to help accelerate tourism recovery in Indonesia. Batu City has diverse tourism potential from nature tourism, arts and culture, history, culinary, and many others.
As the manager of the heritage areas of Borobudur, Prambanan, Ratu Boko and recently also TMII, TWC has experience in building cultural attractions and experiential products based on cultural history, such as the colossal Ramayana dance drama and the Dagi Abhinaya culinary experience. The cooperation and collaboration between TWC and the Batu City Government is in line with TWC's mission to contribute to the management of cultural tourism assets, especially by synergizing in packaging and promoting the cultural potential & UMKM of Batu City, Malang.
To strengthen the cooperation and collaboration, today, Friday, December 3, 2021, at the TWC Head Office, a Memorandum of Understanding was signed between TWC and the Batu City Government. Both parties will collaborate to develop tourism development programs, organize cultural arts attractions & creative economic products, promotional collaboration, and improve the quality of human resources in the tourism sector.
TWC Marketing & Service Director, Hetty Herawati said that the signing of the Memorandum of Understanding was the beginning of a real collaboration.
“TWC and the Batu City Government are committed to working together to develop and implement synergistic programs to help accelerate tourism recovery. Together, we prepare more attractive products, attractions and services that are relevant to the target market and the dynamics of consumer behavior after the pandemic. TWC as the manager of cultural & heritage destinations will synergize with the Batu City Government to package the potential and narrative of local culture as one of the signatures and uniqueness of Batu City destinations. Of course, while still adhering to good health protocols, because this is a basic prerequisite for achieving tourist safety and comfort, "said Hetty Herawati.
This collaboration also opens up synergistic space with other tourism BUMNs, considering that TWC is part of Indonesian Aviation and Tourism (Injourney) which consists of Aviation and Tourism BUMNs (PT Angkasa Pura I, PT Angkasa Pura II, PT Hotel Indonesia Natour, PT TWC, PT Sarinah, PT Pengembangan Pariwisata Indonesia, and later Garuda Indonesia).
Hetty Herawati also added that Indonesia's tourism recovery is important for economic resilience and requires support from all parties, including the government, the community, tourism actors, and the private sector. Together we can rebuild the trust of both domestic and foreign tourists to start visiting tourist destinations with good health protocols.
