PT TWC & Pelita Air Collaborate to Boost Tourism Growth

Collaboration and synergy between actors in the tourism ecosystem are the keys to accelerating tourism recovery after the pandemic. PT TWC, Pelita Air and NIVEA Beiersdorf jointly launched the program 'Enjoying Yogya, Enjoying the Sun' to encourage the growth of tourism based on heritage to the Super Priority Tourism Destination (DPSP) Borobudur, which includes the Central Java, Yogyakarta and surrounding areas (Joglosemar).

This program was launched in conjunction with the opening of Pelita Air's new route from Jakarta to Yogyakarta International Airport on June 20, 2022. Pelita Air is expected to increase the ease of accessibility for tourists to visit the heart of Javanese culture and tourism, namely Borobudur, Prambanan and Ratu Boko.

PT TWC consistently implements health protocols and offers thematic packages that are in high demand by tourists post-pandemic, such as cycling, yoga, culinary, meditation etc. as well as Ramayana Ballet and Roro Jonggrang Dance Drama performances.

Pelita Air, a subsidiary airline of Pertamina, is committed to supporting the tourism industry, especially to Super Priority Tourism Destinations. The new routes Jakarta – Yogyakarta, Yogyakarta – Jakarta are being operated to support the need for increased tourism. traffic air travel.

"The opening of the Jakarta-Yogyakarta-Jakarta route shows Pelita Air's seriousness in helping to develop Yogyakarta tourism as one of the Super Priority Tourism Destinations," said PT Pelita Air Service President Director Dendy Kurniawan.

Pelita Air and PT TWC, continued Dendy, collaborate to help develop tourism by creating a joint program that combines each service, namely Pelita Air flight tickets with tourism products organized by PT TWC.

Program 'Enjoying Yogya, Enjoying the Sun' is also supported by NIVEA, the world's No. 1 skin care product which since 1911 has answered consumer needs for quality and safe skin care products. The collaboration began with the holder boarding passes Pelita Air Jakarta – Yogyakarta route on inaugural flight get added value 'Buy 1 Get 1 Experience' watch the Ramayana Ballet or the Roro Jonggrang Dance Drama.

According to PT TWC Marketing and Service Director Hetty Herawati, this collaboration is not only to attract as many tourists as possible but also to create... visitor experience best.

“Collaboration between parties in the tourism ecosystem is needed to accelerate tourism recovery. Program 'Enjoying Yogya, Enjoying the Sun'targeting domestic tourists to come to DPSP Borobudur and enjoy the greatness of cultural history through the package experience "Which is different and contemporary," explained Hetty Herawati.

Hetty hopes that in the future, this collaboration will develop with several... added value another for visitors who can show boarding passes Water Lamp.

"Added value Among them is getting special price for package experience at PT TWC. The destinations we manage also have packages Sports Tourism, Culinary, Spiritual Wellness based on the universal values ​​of Borobudur and Prambanan which are carried out in the open air (outdoor) so that it can attract the interest of more visitors," continued Hetty Herawati.

Collaboration Program 'Enjoying Yogya, Enjoying the Sun'targeting the family segment and young professionals interested outdoor activities, spiritual and heritage experience"We will continue to develop collaboration between tourism actors to strengthen the Borobudur DPSP as the heart of Heritage and Spiritual Tourism Indonesia. We hope this program will stimulate tourist visits to our destinations,” added Hetty Herawati.