Pujafest 2022 Collaborates the World of Tourism and MSME Development

Collaboration of Micro, Small and Medium Enterprises (MSMEs) with the tourism world is a necessity to escalate the potential of the community so that it can significantly increase the economy. This is what needs to be supported together by all parties so that the development of MSMEs and the tourism sector can go hand in hand.

"Tourism and MSMEs are interrelated and support each other. Active synergy is needed between tourist destinations and MSME actors in the area to support each other," explained Corporate Secretary of PT Taman Wisata Candi Borobudur, Prambanan & Ratu Boko AY Suhartanto when he was a resource person in the Talkshow "MSMEs Grow, MSMEs Resilient" at the Prambanan UMKM Java Festival (Pujafest) 2022, at Lapangan Siwa, Taman Wisata Candi Prambanan complex, Friday (5/8/2022).

PT TWC as a manager of cultural heritage-based tourist destinations fully supports the development of MSMEs in tourist areas. Through the Environmental Social Responsibility (TJSL) program, PT TWC has scheduled a development program for 300 of its fostered partners.

"In TWC itself, there are several programs in the context of caring for MSMEs, namely coaching, mentoring and promotion. We often send TWC's leading fostered partners to exhibitions outside the region, such as Kediri and Jakarta. TWC wants its fostered partners to be not only local players," he continued.

Prambanan UMKM Java Festival (Pujafest) which will take place on 4-7 August 2022 will feature 78 leading UMKM. In addition, there will also be various events such as seminars, talkshow, training and so on to improve the quality and competitiveness of MSMEs and creative economy actors in Indonesia.

Pujafest is one of the most effective mediums to promote superior regional products. It also has a potential opportunity for buying and selling transactions because the visitors to Prambanan Temple are quite diverse, not only local visitors but also foreign visitors.

"As one of the leading tourist destinations in Indonesia, Prambanan Temple is an added attraction because here MSMEs directly meet tourists from various regions and can target a wide market," concluded AY Suhartanto.