DolanRia Prambanan by BTN: Indonesia's First Heritage Playground Festival

InJourney Destination Management together with Loket.com presents DolanRia Prambanan by BTN, held on 5–7 July 2024 at Prambanan Temple. DolanRia Prambanan is the first Cultural Heritage Playground festival in Indonesia that combines various elements of games, music, art performances, and educational culture, creating an exciting experience full of joy.

Carrying the theme of the Cultural Explorer Generation, DolanRia Prambanan wants to create a unique atmosphere, where children learn about diversity to enrich their experience. Visitors can enjoy the Family Exhibition and also the Medang Market which collaborates with local UMKM culinary actors.

DolanRia Prambanan consists of PentasRIA which is a variety of local cultural arts performances with the presence of famous and inspiring artists and musicians including Quinn Salman, The Bandels, RAN, and Mocca. LokakaRIA as educational classes that can be followed by children with 11 choices that provide opportunities to learn through various interesting topics.

"Through DolanRia Prambanan, we want to bring back a generation that is aware of Indonesian culture. In terms of vision, we want to prioritize a playground that has cultural elements. Our vision is to create a generation that is aware of its own culture. Prambanan is very iconic with its culture," explained Loket.com Vice President Faqih Mulyawan when press conference at TWC Head Office, Tuesday (2/7/2024).

DolanRia Prambanan also presents the figures of Nussa & Rara as playmates to make this holiday full of happiness. The animated characters who won the 2021 Indonesian Film Festival Award are polite, brave, active, cheerful, and imaginative. 

InJourney Destination Management President Director Febrina Intan hopes that through the adventure at DolanRia Prambanan with Nussa and Rarra, it will teach the values ​​of goodness in everyday life in a way that is easy for children to understand.

“Nussa and Rara are a very good representation of Indonesian children. proper in carrying himself, very understanding of manners in playing with friends and also respecting parents. small things like saying sorry, excuse me, thank you are part of Nussa's character. This is Indonesian values "We have to guard against that," he explained.

Febrina Intan estimates the number of tourists coming to DolanRia Prambanan will be attended by 10 thousand visitors. She hopes tourists will be impressed with the exciting activations that will bring a new experience of visiting the World Cultural Heritage destination.

"We hope that when people remember Prambanan, they will immediately remember DolanRia Prambanan. In the future, visits will not only focus on Prambanan Temple. Tourists can enjoy and explore various excitements when visiting Prambanan," he explained.

Bank BTN President Director Nixon LP Napitupulu is optimistic that DolanRia Prambanan will be popular with family visitors visiting Yogyakarta. 

"I have experience going to Yogyakarta with my family. Every young family must take their school children on vacation to Prambanan, plus there is DolanRia Prambanan. Of course, it will be more interesting to visit Prambanan in particular and Yogyakarta in general," he explained.

BTN's CEO emphasized his support for the development of the tourism ecosystem in Indonesia through collaboration on DolanRia Prambanan. BTN provides attractive offers including special discounts of up to 50 percent for visitors who buy tickets via Loket.com either with a debit card or transactions via a virtual account. 

In addition, visitors who use the BTN Mobile application are also spoiled with special cashback if they transact with QRIS at various culinary Pasar Medang. Not only that, visitors can open BTN savings through BTN Mobile during the event. 

"We are committed to this not just for a vacation, what is important is that there is an educational element. Our children learn to love the environment, love domestic culture. As a bank that is involved in the tourism ecosystem, we are committed to supporting this event to help advance the Indonesian tourism ecosystem," he concluded.