Prambanan Merchandise Store Presents Local MSME Products to Support Sustainable Tourism

PT TWC Taman Wisata Candi Borobudur Prambanan and Ratu Boko or InJourney Destination Management (IDM) opened an outlet merchandise officially in the Prambanan Temple Tourism Park (TWC) area. Prambanan Merchandise Store This is part of the destination identity visualization. 

InJourney Destination Management's Marketing and Business Development Director, Hetty Herawati, said that as World Heritage, the Prambanan Temple area is also a cultural melting pot, so the best local brand souvenirs, craft products and creations must be presented here.

“Prambanan Mmerchandise store can strengthen the identity of tourist destinations, as a forum to promote craft potential (craftsmanship), the uniqueness of local cuisine, including local brands. It is our mission to package and promote the best UMKM products in every destination managed by InJourney Destination Management, one of which is through merchandise store," explained Hetty Herawati.

Strategically located close to exits and restaurant facilities, the outlet merchandise It offers a comprehensive and convenient shopping experience for tourists. A variety of curated souvenirs and value for money presented so that visitors can easily find unique and authentic souvenirs from their visit to the Prambanan Temple destination.

Store opening merchandise This is also part of IDM's commitment to support sustainable tourism development. 

"Through this initiative, we foster, promote, and develop the potential of local arts and crafts and culture through MSMEs in Central Java and Yogyakarta. The collaboration with Sarinah, Atsiri, and Pasaraya Yogyakarta is a real proof of our efforts in expanding the reach and positive impact for local communities," explained Hetty Herawati.

Some types of products currently sold in merchandise store Prambanan includes silver crafts, leather crafts, official merchandise Prambanan Temple, batik, and various types of local snacks. 

One of the designs merchandise What is interesting is the fashion products and tumblers made by people with autism, the result of collaboration between IDM and the Bina Abyakta foundation, namely the shelter workshop education for people with autism. 

"Each product is carefully selected to ensure quality and uniqueness that can evoke beautiful memories of a visit to Prambanan Temple," he concluded.