Encourage Kalasan Fried Chicken Network, More Developed Market Share

PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko or InJourney Destinations through its social and environmental responsibility division, held UMKM training for Kalasan Fried Chicken business actors in Sleman, Yogyakarta.

The training from 12–13 December 2024 aims to develop the values ​​of cooperation and collaboration between fried chicken business actors so that they can develop together and achieve collective prosperity.

In the training, business actors were given insight into the importance of building synergy in business, as well as strategies to improve the quality of products and services.

Through a collaboration-based approach, it is hoped that the Kalasan fried chicken business can compete more strongly, while maintaining mutually beneficial relationships between business actors.

Internal Audit Group Head IDM Aryono Hendro Malyanto said that this activity emphasized the company's commitment to the social and economic welfare of the local community.

"The existence of PT TWC is not only to seek revenue, but also how our existence can bring social and economic contributions that have an impact on the community," he explained.

This training is part of the company's efforts to increase the capacity of local MSMEs and encourage the creation of a mutually supportive business ecosystem.

"The growth of cooperation because we are in the same area, and have the same business. That is an advantage. We must be able to utilize it. This is what we are growing, namely cooperation. Our activities prioritize cooperation, in goodness," he continued.

Through closer cooperation between business actors, it is hoped that the Kalasan Fried Chicken industry can grow more rapidly and provide long-term benefits for the welfare of the people in Sleman.

Meanwhile, Panewu Kalasan Joko Susilo said that this training is an opportunity to reach a wider market share through networking. According to him, mutual cooperation and collaboration are needed to adapt to today's business environment.

"We hope that the community can adapt to the environment, build creativity, build a network. Today we network with each other to expand the reach of Ayam Goreng Kalasan as one of the authentic identities in Yogyakarta," he concluded.