Thousands of Independent Runners of Jogja Marathon Enliven Visit to Cultural Heritage of Prambanan Temple

Mandiri Jogja Marathon 2025 which is one of the events Sports Tourism the largest in Indonesia, successfully held in the Prambanan Temple Compounds World Heritage site area located on the border of Central Java and DI Yogyakarta. This activity, in addition to enlivening sports-themed tourism events in Indonesia, also introduces the cultural heritage recognized by UNESCO.

The 2025 Mandiri Jogja Marathon event was attended by 9.200 runners from 17 countries and was recorded as the highest participation in the history of the MJM since 2017. The Prambanan Temple area has been the location for the Mandiri Jogja Marathon since the beginning of this event, it is hoped that it will be able to absorb the existence of Prambanan Temple as one of the cultural heritages that continues to be maintained and cared for as the pride of Indonesia.

The 2025 Mandiri Jogja Marathon carries the theme "Accelerate Your Limit, Embrace the Culture", MJM 2025 which is also a cross-sector collaborative platform that combines the values of sports, culture, tourism, and sustainability. Thousands of runners participated in four categories Marathon (42K), Half Marathon (21K), 10K, and 5K Fun Run.

Bank Mandiri President Director Darmawan Junaidi, said that MJM 2025 is a reflection of the company's efforts to integrate sports, cultural preservation, and community empowerment in an inclusive ecosystem that has a real impact.

"Mandiri Jogja Marathon is not just about competition. This is a concrete form of collaboration between Bank Mandiri, local communities, runners from various regions and countries, and MSMEs that support the economic pulse of Yogyakarta. We want to make MJM a national sports tourism benchmark that brings economic, social, and cultural values at the same time," said Darmawan on the sidelines of the MJM event in Prambanan, Sunday (22/6).

Mandiri Institute's internal research noted that during the week of MJM, there was a surge in economic activity in Yogyakarta. Compared to a normal week, local economic turnover increased by more than 35%, driven by the hospitality, transportation, consumption, and shopping sectors for typical DIY products. This effect also extends to the transportation sector, with the addition of flight frequencies and fleets to Yogyakarta since the beginning of the week.

Bank Mandiri shows a strong commitment to encouraging the green movement through the implementation of Mandiri Jogja Marathon 2025. In the event held on June 22, Bank Mandiri launched the “Mandiri Looping for Life” program, which aims to strengthen the sustainability principle in various aspects of its operations. This initiative is part of the company's strategy to implement the Environmental, Social, and Governance (ESG) principles more effectively.

The Mandiri Looping for Life program carries a creative approach to waste management, especially textile and plastic waste. One innovation that has attracted attention is the production of shoe bags from recycled used clothing. A total of 1.000 pouch units were produced, which are believed to be able to save around 1,35 million liters of water and reduce carbon emissions by up to 5.000 kilograms of CO₂. This is equivalent to the carbon emissions produced by vehicles that travel more than 20.000 kilometers.

All interior elements in the Mandiri Jogja Marathon event were also designed with sustainability in mind. Tables, chairs, and event backdrops were produced from 206 kilograms of recycled plastic waste. This managed to reduce the carbon footprint by 412 kilograms of CO₂, and involved collaboration with the scavenger community to raise support and provide additional income opportunities.

This is in line with the management of the Prambanan Temple Tourism Park destination by InJourney Destination Management as one of the green open space loci that pay attention to carbon emissions and the use of clean and renewable energy. The Prambanan Temple Tourism Park destination has also managed its organic waste into compost that is reused to fertilize plants on its land.

One of the main attractions of MJM 2025 is the presence of Race Village which is located in the Brahmana field, Prambanan Temple Tourism Park. Not only is it the center of participant activities, Race Village transformed into an interactive space between runners, local communities, and the public through entertainment stages, educational stands, and culinary and creative product bazaars from 70 tenants, as well as 14 local brands included in the Mandiri LAKU LOKAL (MLAKU LOKAL) program series.

Visitor enthusiasm peaked on peak night race day, with a special performance from the Yogyakarta-based dangdut hip-hop group, NDX AKA. Thousands of people filled the open area Race Village to watch their performance which also closes the excitement of the 2025 MJM series.

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