IDM Intensifies Heritage Tourism Promotion in East Asia Through the Indonesian Ministry of Tourism's Wonderful Indonesia Business Matching Agenda
InJourney Destination Management participated in the Wonderful Indonesia Business Matching (WIBM) program in China and South Korea. Organized by the Indonesian Ministry of Tourism, this event aims to strengthen the promotion of Indonesian tourism to East Asian tourist markets, particularly China and South Korea.
Wonderful Indonesia Business Matching (WIBM) with the Go Beyond Ordinary campaign presents 14 stakeholder national tourism consisting of travel operators and agents, airlines, Destination Management Companies (DMCs), and hotel partners. stakeholder This tourism not only showcases products, but is also open to collaboration in creating tour packages.
IDM President Director Febrina Intan, who attended the two events directly, said that the WIBM event was a strategic opportunity to introduce and promote the three cultural heritage destinations it manages, namely Borobudur Temple, Prambanan Temple, and Ratu Boko Temple.
This participation focuses on offering tour packages that emphasize heritage and cultural tourism experiences, in line with the global trend of travelers who are now seeking more authentic and meaningful trips.
On this occasion, PT TWC held a series of business meetings. (business matching) with travel agent partners, wholesaler, and media in China and South Korea. This interaction aims to open up opportunities for broader cooperation, explore the potential for developing thematic tourism packages, and increase brand awareness destination heritage managed by IDM.
"We see China and South Korea as highly promising markets with a strong interest in cultural and historical heritage. Through WIBM, we not only showcase the beauty of Borobudur, Prambanan, and Ratu Boko Temples, but also invite local partners to collaborate and create unforgettable travel experiences for tourists," explained Febrina Intan.
The WIBM agenda in China and South Korea is expected to be a catalyst for the growth of Indonesian tourism, especially in the tourism sector. heritageThis collaboration between the government, state-owned enterprises, and the private sector is expected to produce innovative tourism packages that will not only attract tourists but also support the sustainability of Indonesian tourism in the future.
"We are optimistic that this synergy will increase the number of international tourist visits, particularly from East Asia, and simultaneously strengthen Indonesia's position as a world-class cultural tourism destination," he concluded.
The Deputy for Marketing of the Ministry of Tourism, Ni Made Ayu Marthini, stated that WIBM Beijing is also a strategic collaboration between the Ministry of Tourism, the Indonesian Embassy (KBRI) in Beijing, and the Indonesian Chamber of Commerce in China (INACHAM). This activity aims to strengthen the promotion of Indonesian tourism to the Chinese tourist market, which is one of Indonesia's priority tourism markets.
"WIBM is a concrete manifestation of the implementation of the Tourism Upgrading program through an approach high level "This is a strategic initiative. The Ministry of Tourism wants to ensure that Indonesia's tourism transformation occurs not only domestically but also through the Ministry's efforts to build global networks and partnerships," Made said.
Indonesian Tourism Minister Widiyanti Putri Wardhana emphasized the Indonesian Government's commitment to always maintaining public order and protecting all citizens and ensuring the safety of visiting tourists.
"The Ministry of Tourism of the Republic of Indonesia assures all visitors that Indonesia remains open and welcoming, and all major tourist destinations across the country are accessible. We are fully dedicated to providing a safe and memorable travel experience," said Tourism Minister Widiyanti.
