IDM Presents Local Hospitality Training in Purworejo Regency

InJourney Destination Management, in collaboration with InJourney Airports, hosted the InJourney Hospitality House in Cacaban Kidul Village, Bener District, Purworejo Regency, Central Java. The event, which took place from September 16–18, 2025, attracted 120 participants, including tourism activists and MSMEs in Bener and Kaligesing Districts, Purworejo, Central Java.

The fifth batch of training in 2025 was presented to improve the quality of human resources through training. hospitality mindset for tourism activists and business actors in the Borobudur Super Priority Tourism Destination (DPSP) area.

The training consists of four main modules, namely professional service attitudes, communication in service (hospitality communication), product and environmental cleanliness, and a dress code that meets tourism standards. Participants also received first aid training from a speaker from the Indonesian Red Cross in Magelang Regency, Central Java.

Sustainability Division Head InJourney Destination Management Ismiyati said the Environmental Social Responsibility program is part of providing comprehensive education regarding hospitality at the Borobudur Super Priority Tourism Destination (DPSP).

"Purworejo is the closest area supporting the Borobudur super priority area. We hope that by working together through this training, we can raise... hospitality "This is one of our assets, one of our main visions and missions: bringing hospitality to the world. Because tourism isn't just about the destination, but also about the experience and service," he explained.

The Head of Bener District, Purworejo Regency, Vivin Suryandari Feriyani, expressed her appreciation for the InJourney Hospitality House training, which featured the theme "Bringing Unique Indonesian Hospitality to the World." She believes this theme allows participants to maintain their local identity and showcase Indonesia's unique qualities to the world.

"The presence of IHH is not intended to change the domestic characteristics of Indonesian citizens. Rather, it's about how we maintain our characteristics as Indonesian citizens, with its diversity of culture, arts, and religion. This is Indonesia's uniqueness that we need to highlight to attract international tourists to visit, admire, and invest here," he explained.

Bener Sub-district Head, Purworejo Regency, Vivin Suryandari Feriyani, hopes that the participants can implement the knowledge they have gained so that they can advance the potential of their respective villages.

"Let's use this limited time to truly focus and implement the knowledge we've gained in our respective villages. Let's share this knowledge to develop our respective tourism potential. I'm sure our region has a lot of potential; it just needs to be explored, identified, and, of course, invited to collaborate with other residents to develop it," he explained.

Bangun Erlangga Ibrahim, Acting Head of the Purworejo Regency Youth, Sports, and Tourism Office, stated that the tourism industry in Purworejo Regency is supported by 54 tourist villages spread across the region. Meanwhile, the Menoreh area, comprising three sub-districts: Loano, Bener, and Kaligesing, boasts the largest number of tourist villages in Purworejo Regency.

"We're entering the Borobudur authority area. Nearby is the Bener Dam National Strategic Project (PSN). This has become a strategic issue that we must address carefully. There are many challenges, one of which is accessibility. Therefore, the tourism stakeholders present here should not only listen to the material but also build connections and networks among tourism stakeholders in Purworejo," he explained.

Desi Puspitowati (26), one of the IHH training participants, said the training developed the potential of local tourism activists, particularly in hospitality that prioritizes local values. This is expected to further develop the region's local tourism potential, including Mount Mangguljoyo, bamboo weaving crafts, and local palm sugar products.

"We hope this activity can help develop human resource potential to create quality tourism here. This will be supported by the beautiful natural resources and authentic local products, which will support the local economy," he concluded.