IDM Collaborates with GlobalTix to Enhance Global Marketing Through Connections with 12.000 Global Travel Agents
InJourney Destination Management, in collaboration with GlobalTix, is working to strengthen the international standing of Indonesian heritage destinations. This was realized through the signing of a memorandum of understanding (MoU) between IDM and GlobalTix at Lumbini Park, Borobudur Temple Tourism Park complex, Magelang, Central Java, on Tuesday (October 7, 2025).
IDM Commercial Director Hetty Herawati and GlobalTix Chief Operating Officer Chan Chee Kong signed the memorandum of understanding. This strategic collaboration marks a progressive step in the distribution of information and marketing of the heritage sites of the Borobudur, Prambanan, and Ratu Boko Temples. This is expected to facilitate global tourists without compromising the preservation of the cultural and spiritual values of these UNESCO World Heritage sites.
IDM Commercial Director Hetty Herawati stated that Borobudur Temple is a UNESCO World Heritage Site and one of Southeast Asia's most iconic cultural heritage landmarks. This collaboration represents a major step in modernizing and expanding Borobudur's global reach, making it more accessible and accessible, while preserving its heritage.
"Borobudur Temple is a symbol of Indonesian heritage and pride. Partnering with GlobalTix allows us to expand our global reach, provide a seamless booking experience, and invite more tourists to Magelang," he explained.
Hetty Herawati stated that through the GlobalTix network, which reaches more than 12.000 travel agents and online platforms worldwide, heritage destinations like Borobudur will become more widely known and accessible to international tourists. This step will also help regulate the flow of visitors, ensuring a comfortable experience while maintaining the site's sustainability.
This collaboration is also aimed at strengthening the digital tourism ecosystem of Jogja-Semar (Yogyakarta, Solo, and Semarang). The goal is to extend tourists' length of stay (length of stay) by presenting more supporting activities and attractions.
"We want Borobudur, Prambanan, and surrounding destinations to be integrated into a single digital ecosystem. Tourists won't just come for a day or two, but will stay longer, thanks to the wide range of activities and experiences," he continued.
GlobalTix Indonesia General Manager Helmy Pietersz said this partnership will facilitate collaboration with major online travel agencies like Agoda, Trip.com, and GetYourGuide in Europe. They can gain direct access, competitive pricing, real-time availability, and instant confirmation for Borobudur tourism products.
"This is a significant milestone for GlobalTix. We are proud to bring Borobudur—an iconic landmark—to our platform. For our sales partners, this means greater opportunities, a simpler booking process, and a competitive edge in promoting one of the world's most sought-after destinations," he explained.
GlobalTix will help open Borobudur to more international tourists, bringing more people to Magelang, Central Java, and strengthening Indonesia's position on the global tourism stage. Sales partners can enjoy direct, easy, and convenient access to Borobudur with real-time availability and instant confirmation.
"They have customer data that can help us target tourists interested in Asian culture and spirituality. Borobudur could be the next destination after Japan or Thailand," he continued.
Meanwhile, GlobalTix COO and Co-Founder Chan Chee Kong (CK) said he was inspired by his personal experience enjoying the morning sun at Borobudur. The InJourney–GlobalTix collaboration marks a new chapter for Borobudur, not just a cultural pilgrimage destination but also a global tourism icon based on spiritual wellness, strengthening Indonesia's position on the global stage.
"It's an experience the world should be able to experience. We want to help provide an authentic spiritual and cultural experience for global travelers," he concluded.
InJourney Destination Management recorded an increase in visits to Borobudur Temple Tourism Park in Magelang during the Borobudur Marathon event on Sunday (November 16, 2025). Borobudur Temple Tourism Park attracted 15.040 visitors. 13.923 visitors visited the grounds or Zone II of Borobudur Temple, while 1.117 visitors ascended the Borobudur Temple. According to Kompas data, the number of participants […]
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