IDM Improves Hospitality Practices for Homestay Owners in the Borobudur Area 

InJourney Destination Management organizes the InJourney Hospitality House (IHH) program batch I of 2026 at the Balkondes Agro Eduwisata Borobudur, Magelang. The event, which took place from April 28–30, 2026, was attended by 60 participants, including owners of homestay in the Borobudur Temple area. 

This training aims to improve the capacity of tourism human resources (HR), particularly in providing authentic local hospitality and excellent service to tourists visiting the Borobudur area. The presence of InJourney Hospitality House also demonstrates IDM's contribution to encouraging the development of leading tourism destinations in the Borobudur Super Priority Tourism Area.

"Our presence demonstrates our shared commitment to improving the quality of tourism services, particularly in the Borobudur Temple area. We strive to strengthen the capacity of tourism stakeholders, from MSMEs and tourism support actors to village-owned enterprises (BUMDes), and the community through structured and applicable hospitality training," explained Supriadi Jufri, Operations Director of PT Taman Wisata Borobudur, at the opening of the event on Tuesday (April 28, 2026).

The training was delivered by regular IHH trainers and academics from the Indonesian College of Tourism Economics in Semarang, Central Java. The training was designed to strengthen the quality of tourism services through a local approach, genuine hospitality, and professional service. 

The training materials include an introduction to simple English to serve international tourists, the best service to provide a memorable experience for tourists with #ServingWithYourHeart, the art of storytelling to market superior tourism services in the area, and the implementation of CHSE (Healthy Living Environment).Cleanliness, Health, Safety, and Environmental Sustainability) Of homestay each.

This material is a form of development of the previous year's IHH material, such as service attitudes, communication hospitality, environmental and product cleanliness, and appearance according to industry standards.

Head of the Destination and Tourism Industry Division at the Magelang Regency Tourism, Youth and Sports Agency (Disparpora), Arif Rahmat Hakim, expressed his appreciation for IHH, which teaches tourism actors, especially homestay owners in the Borobudur area, to provide hospitality to visiting visitors.

"Hospitality "Homestays are the main thing tourists will remember. Accommodation is crucial for supporting sustainable Borobudur tourism. Furthermore, we have Tumpeng Menoreh, Ketep Pass, Nepal Van Java, Silancur, and other tourist villages nearby. This is what we hope to see spread. We are optimistic about tourism in the Borobudur area. We believe accommodations will be fully booked for the Vesak celebration tomorrow," he explained.

One of the IHH Borobudur participants, Dewi Nur Aini from Intansari, said that training like this was necessary for her, who has... homestay in the Borobudur area. This training is expected to provide a unique experience for visitors.

"It was very impressive because during these three days, we learned a lot, from how to serve guests in a friendly manner to how to implement CHSE in our management, so that we can provide maximum service to guests who will return to our homestay in the future," explained the owner. Homestay Durahman, Brojonalan, Borobudur.

Business Support Group Head of PT Taman Wisata Borobudur Ayunanto said that this continuous hospitality improvement program is a real manifestation of the continuous improvement. improvement services at the destination and its surroundings. 

"Hospitality it is an art to appreciate people and how they feel comfortable and will repeat "And they'll be impressed by what we offer, so they'll come back to us. We hope this material is consistently put into practice, not just theory," he explained.

PT Taman Wisata Borobudur Operations Director Supriadi Jufri said that from 2023–2025, this program has been carried out continuously and reached nearly 2.480 participants in the Borobudur and Prambanan areas. 

This effort is one step in supporting the capacity building of tourism actors and encouraging understanding of the importance of service standards in improving destination quality.

"This affirms that efforts to improve the quality of tourism services will continue to be strengthened and consistently expanded going forward. This is part of our long-term commitment to promoting quality, inclusive, and impactful tourism for the community," he concluded.