Collaboration to Formulate Strategic Steps for the Company's Work Program in 2027
PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko (Persero) or InJourney Destination Management is finalizing the company's strategy in welcoming the 2027 work program through the 2027 RKAP Pre Workshop agenda at The Manohara Hotel Yogyakarta, Sleman, Yogyakarta.
This agenda serves as a platform for evaluating performance and learning throughout 2026, while also formulating strategic steps to strengthen the company's business growth, efficiency, service quality, and socio-economic impact.
PT TWC President Director Febrina Intan stated that the preparation of the 2027 RKAP needs to be carried out by considering the dynamics that occurred throughout 2026. According to her, the constantly changing conditions of the tourism industry require the company to prepare strategies and executions that are able to respond to various possibilities.
One of the key points emphasized the importance of collaboration between stakeholders in building a tourism ecosystem. Destination management cannot solely focus on increasing visitation numbers but must also be able to create experiences and stories that enhance the destination's value for tourists.
" Our mindset must shift from simply selling as many tickets as possible to creating stories for as many people as possible. Because those are the stories that will endure," he said.
This approach aligns with the company's efforts to promote quality tourism by assessing the success of a destination not only in terms of the number of tourists, but also in terms of the quality of the experience, the economic value generated, and the benefits felt by the communities surrounding the destination.
In preparing the 2027 RKAP, the company also plans to strengthen its data-driven, destination-driven approach and business development . Every business decision is expected to be increasingly supported by reliable data and insights .
In addition, the company will strengthen activity planning and forecasting , ensuring that each plan can be translated into measurable execution. This is crucial amidst economic uncertainty and changing tourist behavior.
PT TWC Commercial Director Gistang Panutur advocated for destination brand strengthening , a crucial and ongoing endeavor. The high level of public awareness of Borobudur and Prambanan needs to be accompanied by compelling reasons for tourists to choose and return to these destinations.
Therefore, the development of products, events, tourism experiences, and service quality needs to be directed not only at generating short-term visits, but also at building long-term interest in the destination.
" Events can certainly impact visits and revenue . However, our job isn't just to get people to come because of an event . We need to give them a reason to come to the destination, even beyond the event ," said Gistang.
PT TWC's Director of Finance and Risk Management, Joel Siahaan, emphasized the importance of maintaining a balance between revenue growth and profitability. On the one hand, the business plan must be attractive and capable of driving growth, while also being resilient in the face of uncertain conditions.
"Our RKAP must be attractive under normal conditions, but also resilient under uncertain conditions. We will develop scenarios, allocate resources appropriately, and enforce discipline in its implementation," he said.
In addition to organic growth, the company also recognizes the importance of exploring business development opportunities that can strengthen long-term financial sustainability. New destination developments and business initiatives will be assessed based on their alignment with the company's strategy and their contribution to business sustainability.
IDM Operations Director Indung Purwita Jati emphasized the need for coordination between divisions and to ensure business processes run smoothly.
"I've repeatedly stated that what we're doing must have a commercial and financial impact. I've emphasized this repeatedly so we can all work together," he explained.
The 2027 RKAP Pre-Workshop Agenda also emphasized the importance of strengthening governance and risk management as an integral part of the company's planning process. Every company employee has a responsibility, according to their role and authority, to ensure prudent business decisions are made.
Strengthening the supervisory and internal audit functions is also directed not merely as an inspection mechanism after an activity has taken place, but as part of the monitoring process so that potential risks can be identified and mitigated from the start.
Through the 2027 RKAP Pre-Workshop, the company emphasized that future company growth will be built through a combination of business growth, efficiency, data strengthening, product and experience innovation, cross-stakeholder collaboration, governance, and the creation of social and economic impact in the region.
