DolanRia Prambanan by BTN: Indonesia's First Heritage Playground Festival

InJourney Destination Management, in collaboration with Loket.com, presents DolanRia Prambanan by BTN, held at Prambanan Temple from July 5–7, 2024. DolanRia Prambanan is Indonesia's first Cultural Heritage Playground festival, combining educational games, music, performing arts, and cultural elements, creating an exciting and joyful experience.

Carrying the theme of the Cultural Explorer Generation, DolanRia Prambanan wants to create a unique atmosphere, where children learn about diversity to enrich their experience. Visitors can enjoy the Family Exhibition and also the Medang Market which collaborates with local UMKM culinary actors.

DolanRia Prambanan consists of PentasRIA which is a variety of local cultural arts performances with the presence of famous and inspiring artists and musicians including Quinn Salman, The Bandels, RAN, and Mocca. LokakaRIA as educational classes that can be followed by children with 11 choices that provide opportunities to learn through various interesting topics.

"Through DolanRia Prambanan, we want to reawaken a generation that is aware of Indonesian culture. Our vision is to prioritize playgrounds with cultural elements. Our vision is to create a generation that is aware of its own culture. Prambanan is truly iconic for its culture," explained Loket.com Vice President Faqih Mulyawan during a press conference at TWC Headquarters on Tuesday (July 2, 2024).

DolanRia Prambanan also presents the figures of Nussa & Rara as playmates to make this holiday full of happiness. The animated characters who won the 2021 Indonesian Film Festival Award are polite, brave, active, cheerful, and imaginative. 

InJourney Destination Management President Director Febrina Intan hopes that through the adventure at DolanRia Prambanan with Nussa and Rarra, it will teach the values ​​of goodness in everyday life in a way that is easy for children to understand.

"Nussa and Rara represent Indonesian children who are very proper in their conduct, understand good manners when playing with friends, and also respect their elders. Small things like saying sorry, excuse me, and thank you are part of Nussa's character. These are Indonesian values ​​that we must uphold," he explained.

Febrina Intan estimates the number of tourists coming to DolanRia Prambanan will be attended by 10 thousand visitors. She hopes tourists will be impressed with the exciting activations that will bring a new experience of visiting the World Cultural Heritage destination.

"We hope that when people remember Prambanan, they will immediately remember DolanRia Prambanan. In the future, visits will not only focus on Prambanan Temple. Tourists can enjoy and explore various excitements when visiting Prambanan," he explained.

Bank BTN President Director Nixon LP Napitupulu is optimistic that DolanRia Prambanan will be popular with family visitors visiting Yogyakarta. 

"I have experience going to Yogyakarta with my family. Every young family must take their school children on vacation to Prambanan, plus there is DolanRia Prambanan. Of course, it will be more interesting to visit Prambanan in particular and Yogyakarta in general," he explained.

BTN's CEO emphasized his support for the development of the tourism ecosystem in Indonesia through collaboration on DolanRia Prambanan. BTN provides attractive offers including special discounts of up to 50 percent for visitors who buy tickets via Loket.com either with a debit card or transactions via a virtual account. 

In addition, visitors who use the BTN Mobile application are also spoiled with special cashback if they transact with QRIS at various culinary Pasar Medang. Not only that, visitors can open BTN savings through BTN Mobile during the event. 

"We are committed to this not just for a vacation, what is important is that there is an educational element. Our children learn to love the environment, love domestic culture. As a bank that is involved in the tourism ecosystem, we are committed to supporting this event to help advance the Indonesian tourism ecosystem," he concluded.