Collaboration to Boost Sport Tourism through Mandiri Jogja Marathon 2024

A heritage destination with a pristine, well-preserved environment, the Taman Wisata Candi (TWC) is a suitable location for national and international sports tourism events , including the 2024 Mandiri Jogja Marathon.

The Mandiri Jogja Marathon 2024, organized by Bank Mandiri, attracted 8.000 runners in its sixth year, featuring four categories: Marathon (42,195 km), Half Marathon (21 km), 10 km, and 5 km ( Fun Run ). Runners from both Indonesia and abroad participated in the 2024 MJM, including those from Kenya, China, Japan, Australia, France, the United States, and Malaysia.

PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko or InJouney Destination Management as the manager of the Taman Wisata Candi (TWC) destination, is committed to providing the best destination for organizing sports tourism events for thousands of fans.

A heritage destination rich in historical value and beautified by a well-maintained, beautiful environment, the Candi Tourism Park is the perfect location for national and international sports tourism events.

"IDM supports the implementation of the Mandiri Jogja Marathon 2024 event to support the development of sports tourism as the main pulse of driving quality tourism in Indonesia," explained IDM Corporate Secretary Ryan Eka Permana Sakti, Sunday (30/6/2024).

MJM 2024 not only attracts participants but also substantially increases local economic activity, especially MSMEs. Collaboration is also carried out with various elements of society including schools, art studios, and MSMEs.

Bank Mandiri Corporate Secretary Teuku Ali Usman stated that the high level of participant participation is expected to further boost public spending in the Yogyakarta area. Ali is optimistic that MJM 2024 will record a 21% increase in acquiring business transaction volume compared to May 2024.

According to data from the Mandiri Institute, the implementation of MJM in the last two years has been able to significantly boost people's shopping activities. In MJM 2022, spending growth increased from an average of 17% to 20%, while in MJM 2023 there was a higher spike, with an increase from 16,1% to 28,5%.

Mandiri Jogja Mandiri 2024 also collaborates with various local agencies such as the Sleman Regency Government and PT Taman Wisata Candi Borobudur, Prambanan, and Ratu Boko. The support of various parties is proof of trust in participants and stakeholders to produce the best and safest event.

Head of the Yogyakarta Special Region Tourism Office, Singgih Raharjo, added that his party had involved local MSME traders to enliven this event, as well as help promote Yogyakarta's local wisdom to participants and tourists.

"We not only want to involve participants, but also want to reintroduce local wisdom and culture of Yogyakarta to tourists, spectators, and other parties to participate in enlivening this year's Mandiri Jogja Marathon," explained Singgih.

iSport Race Director Pandu Bagus Buntaran supports the development of ecotourism in Indonesia, especially Yogyakarta, which is now a prime destination.

"Just like the previous year, MJM with the Marathon, Half Marathon, and 10K categories has received certification from AIMS (Association of International Marathons and Distance Races), as proof of Bank Mandiri's seriousness in developing athletics in Indonesia. Thus, the Jogja Marathon route is recognized by World Athletics," Pandu explained.

Later, the main stage of MJM 2024 will be enlivened by performances by artists and top artists. Starting from the stage performances of Happy Asmara, Feel Koplo and local musicians who are the pride of Yogyakarta who are ready to entertain the participants of MJM 2024.